Gold Medal All Purpose Flour is our most versatile flour. Use it for any recipe that simply calls for “flour.” It’s strong enough to take high-rising yeast breads to new heights and mellow enough to add the perfect texture to a batch of cookies. Gold Medal All Purpose Flour is made of the stuff you can trust — a blend of hard and soft wheat so every bite looks and tastes its absolute best. Gold Medal has 135 years of baking success. We mill the flour that people rely on to make everything from family favorites to new and inspired creations. We put our best into everything we do — so you can too.